Playtech extends retail sportsbetting influence
British omni-channel gaming software and services innovator, Playtech, has further expanded its presence in the retail sportsbetting market after announcing a deal that is to see it continue supplying Paddy Power Betfair with software for the giant operator’s collection of self-service betting terminals.
Multi-year accord:
The London-listed developer used an official Wednesday press release published by European Gaming Media and Events to detail that the multi-year extension was inked by its Playtech BGT Sports subsidiary and concerns the provision of software for self-service betting terminals offered at Paddy Power-branded retail locations spread across the United Kingdom and Ireland.
Demanding market:
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